The Basics of Search Engine Optimization

SEO is a discipline deployed to grow your online presence through organic and non-paid search engine results. California search engine optimization has become the technical and creative way to drive traffic, increase brand awareness and maximize rankings. This is critical as the average Internet user does an unique search and, regardless of how many returns, will likely go with an option not just on the first page, but with one of the first three.

Web traffic is driven mainly by the top commercial search engines. This includes Bing, Yahoo! and Google. Though resources like social media have also become powerful Internet marketing tools, the fact is when users have questions, they still turn to search engines. CA SEO has become critical to an organization’s success. Implemented correctly, it enhances awareness, leading to revenue, publicity and exposure that no other marketing channel can provide. The ROI on SEO is worth every penny invested.

When a user enters data into a search engine like Google, an algorithm is used to literally crawl through the hundreds of millions of pieces of information on the Internet in what could only be called an amazing short amount of time. But if your SEO isn’t thought out and organic, you could be buried deep in search results. Good SEO gives search engines specific elements to recognize and rank.

Unlike the old days, just repeating the same phrase doesn’t make for good SEO. Good California SEO requires research, preparation and smart marketing. Getting an adviser that knows SEO would be a great advantage to the process.

Sticky Web Media is a California search engine optimization firm specializing in optimization and link building for businesses in competitive niche markets.