Your website can only do so much from the internet to make your business successful. If you haven’t realized it just yet, your online store is just a medium for you to sell your products. You could also say that it is a framework for you to be able to effective and efficiently conduct business through the internet. However, no matter how good and how flashy your website may seem, customer confidence in your business is primarily dictated by the service that you provide them. It is more than just giving them the product that they ordered, it takes service and that altruistic feeling that one gets when they get service that is impeccable or excellent. To build customer confidence, you need to make your customers feel special. Give them their products on time, and make sure that you give them exactly what it is they ordered as well in good quality. You can throw in specials and freebies like free shipping that will make them repeat customers. You see, customer confidence builds customer loyalty, and that is what your target should be when selling online. In a very competitive and saturated market, it is hard to find new customers. So you should do everything you can as well to make sure that you keep the ones that you already have. If you do this, you are guaranteed to have a steady flow of business to your website. And from there, you can expand your reach or your market share as well.