Design Strategies That Make a Compelling Call to Action

Calls to action are the primary feature that you would want your customers to notice on your site. This would include having them respond to these calls by click on links, subscribe or buy items. However, sometimes business professionals choose to handle their website themselves by opting for readymade templates. While these templates might be convenient to set up a site, they might often not be targeted enough to suit the audience.

One of the main issues brought about by template-based sites is that the call to action is often lost within the design and thus overlooked by customers. By fixing this problem, results such as improved conversions and a rise in sales might be noticed.

Test user friendliness

Ensuring a great user experience on your site is of prime importance. In order to test this, picture yourself as the customer and pretend that you are using the website for the first time. You might want to test the user friendliness on PC and mobile devices as well to ensure that all forms and buttons are showing correctly.

Provide instruction

Users generally respond well to clear instructions. For instance Amazon uses verbs on each call to action. The use of verbs and clear instructions drives users to actually do what is asked of them. The call to action button should also remain consistently at the same place to avoid confusing the user.


By eliminating clutter on your website and leaving only the essential elements, the users would be able to find the calls to action more easily.