Select your website design. Buy a web template.

Browse templates

STEP 2:

Compile your website content:

• Text
• Images

Stock Images

STEP 3:

Purchase Hosting Space and a Domain Name.

Best Hosting

STEP 4:

Customize your template and make your unique website live.

Our Services

• Dreamstime
• 123RF
• iStockPhoto
• BigStockPhoto
• Fotolia

The “right people” here means targeted traffic that result in sales. Even if it is not a monetary sale, e.g., “Buy this gadget at this price”, or “make a donation online”, it could be an action that you want the visitor to take, e.g., sign up for a newsletter, visit a store, buy this product and a percentage of the sale will go to charity.

In order to attract the right people, you have to attract the search engines that will index the site up high on their list of sites if it has the content people are searching for. This is called Search Engine Optimization or SEO. The first thing you have to do is to write content that search engines will index. To attract targeted traffic that translates into sales you have to put in the customer-attracting keywords on each page.

Preferably, these keywords are not used by every other site offering the same services, because then your site would have to deal with a lot of competition!

2. Does your website convert visitors to customers?

To convert browsers into buyers, you need a website that
• Is quick-loading
• Presents content that communicates clearly
• Is user-friendly
• Is easy to read
• Has a clear call to action for the browser to buy
• Offers payment options that are easy for the buyer to use
What does this mean for web design?

3. How quickly does your website load?

“I want a Flash site”, you may say. Yes, Flash sites are attractive but for people who don’t have high-speed internet access and still use dial-up services, sites designed in Flash take long to load. Also, search engines prefer text content and so Flash sites will lose out on optimization and conversion factors.

Other factors that affect loading time are:

- Low upload speed from the host site
- Too much scripting and comments in the HTML code
Remember, if your site takes more than 7 or 8 minutes to load, you’ve lost your potential customers. Keep it simple.

4. Are your website pages easy to read?

People have a low attention span when they are online and tend to skim rather than read line for line. When writing content, deliver the message quickly. Make your content easy to scan at a glance, with subheads in bold, shorter sentences, and text boxes to highlight main points. Also remember that dark backgrounds make text difficult to read. Black on white is easiest to read, or you can consider light-colored options with dark text.

5. Is your website user-friendly?

A user-friendly site will ensure that a browser will quickly find what s/he is looking for, or you’ve soon lost a potential customer. Simple, clean navigation is important. People are impatient and studies show that they will leave the site in less than two minutes if they don’t find what they are looking for.

6. Does your website text include a call to action?

Prompting the user to action with a button or link that says “Buy now” or “Contact us today” and leading her to the page on the site that offers several easy payment options is the right way to close the sale.

7. Does your website offer different payment options?

Having done all that you can on your website to keep customers engaged and interested in buying, you need to offer a variety of payment options to close the sale:
• Paypal
• Credit card
• Mail order
• Cheque by mail…is some of them.